SURROUND YOURSELF WITH PEOPLE WHO GET IT.
Established in 2000, RMLnaturals is a seasoned, independent sales management and consulting group specializing in brand development within the Natural Products trade. Unlike many "armchair" consultants, we get it; because of our grounds up experience working in stores, riding with brokers, calling on buyers, developing planograms and more. This in-depth experience and understanding of the industry lays the groundwork for strategic planning, sales/marketing /business plans, budgeting, pricing, building distribution, broker selection and management, organizational development & coaching, strategic options, branding, trade spend management, and much more. We’ve helped many of our brands grow to achieve their ultimate goal of being acquired, including Stacy’s Pita Chips (PepsiCo), Immaculate Baking co. (General Mills) Evolution Fresh (Starbucks) and more.
CHOOSING THE RIGHT PARTNER
We are seasoned industry veterans who bring, dare we say, a degree of wisdom and insight to the tasks at hand. Today there are countless options available for sales management and consulting, all with varying philosophies and agendas. Many tend to mirror the national broker model, quietly piling on new brands and diluting focus on your brand in the process. At RML, our selective process in partnering with growing brands ensures we are working with no more than a small handful at any given time. Over time, the patterns leading to both success and failure have become clearer to us, and we strive to bring this insight to every brand we're building. We encourage you to explore the many options available to find a fit that is right for you; then talk with us to learn more about what we do, how we do it, and how our 20+ years of experience can help you achieve your goals.
“Great companies have great purpose."
-John Mackey, Whole Foods